Connection 7

April 26, 2011 - 3 Responses

I’m not sure if you knew, but there will be a wedding in England this Friday! Every time I turn on TLC or E! lately there is some kind of “Royal Wedding” special. The press has played a huge role in the royal family as long as they have been in existence. To my understadning they are basically all about public relations. They serve no real political purpose because they mostly have to agree with what has already been decided. The british royal family is supported by the public who keeps them in power by their tax dollars.

This event has become so large to the world that the public relations team behind just the wedding has made a website and has been sending out press releases to inform the public about the event since the announcement of the engagement. Here is the link to the wesite.

Here is the invitation from youtube:

The Royal Household invites you to watch the wedding of Prince William and Catherine Middleton on the 29th of April from 10am London Time. Live on The Royal Channel.

I could go on and on about all of the different inner strategic communication that will be happening because of, surrounding, and on the day of the royal wedding. There will be live feeds, television footage, video chats, blogs, tweets, facebook updates, and so much more happening on the day of the event. Tune in and enjoy one of the millions of coverages of the event. It is sure to be quite a show!

Topic 7

April 26, 2011 - One Response

Now that we are as Dr.McArthur says, “experts on COMM 306 and blogging for class”, here are my top five things to know for blogging and surviving Comm 306:

1. DO BLOG POSTS ON TIME. I cannot stress this tip enough. It is important for both class and your presence on the web to update your blog constantly. It shows your commitment to the blog and for class it is just less stressful to just do the bogs when they are due.

2. Constantly be looking for public relations examples in your everyday. It became more and more clear to me that while learning the ISC was happening all the time and it made it so much easier to write the connections for the class blogs.

3. Read the chapters before class. It makes the discussion during class and the labs easier when you read the chapter before the class scheudled to discuss or do a lab on the chapter.

4. Don’t spend too much time on your theme. I probably spent half the time of the first half of the semester playing with the theme for my blog because I was more concerned about the look of the blog than the content which didn’t help me later in the semester.

5. Take the blog seriously because it can be an easy way to start your online portfolio. The blog can be taken into a website easily which can also house your resume and professional “about me” information. This can be put on a printed resume or can be a great thing to add to a business card. Employees are always looking for proactive employees and to have a personal website and blog as a senior in college is a great way to achieve that.

Check out my website! 

Topic 6

April 26, 2011 - Leave a Response

Integrated Strategic Communication has taught me quite a bit this past semester. The most valuable thing I have gained from this course is how to work wordpress. It will be a great asset for any profession I choose to go into to know how to quickly put together a blog or a website in no time. I also learned that the most important thing about public relations is to tell the truth in everything you do. This seems like common sense but in this time of businesses and corporations not being totally ethical it was a good reminder.

My first post on this blog stated that Integrated Strategic Communication was, “referring to the message a company, person, or group choses to send out with intention. The medium in which they use is to their discretion and is a part of the strategic aspect of said message”. This is still true but I now think that ISC encompasses every communication a company, person, or organization can have. For example, I would have never thought that an inner departmental communication was Integrated Strategic Communication but in fact it is.

Overall, the course has prepared me on how to best market myself when entering the professional business world. Public relations is not just for companies but it is for developing professionals. Now a days we must market ourselves as professionals not just the companies we work for. We need to have a presence on the web through social media and blogs. Basically, we are constantly updating our professional online portfolio of work, whatever work that might be.

If you marekt yourself and your organization well you will get rewarded. Below is a picture of my sorority, which is was president of for 2010, winning Greek House of the Year, Spirit Cup, and Service Cup. This was due largely to our public relations on campus and with the greater city of Charlotte.

Connection 6

April 26, 2011 - Leave a Response

Austin Kleon is a visual thinker obsessed with the art of communicating with pictures and words, together. He is best known for his Newspaper Blackout Poems—poetry made by redacting words from newspaper articles with a permanent marker. He started making them in 2005 when he was right out of college and facing a nasty case of writer’s block. The poems spread around the internet, and in April 2010, Harper Perennial published a collection,Newspaper Blackout. New York Magazinecalled the book “brilliant” and The New Yorker said the poems “resurrect the newspaper when everyone else is declaring it dead.”

He also draws cartoons and takes visual notes at live events in his sketchbook for folks such as Austin City Limits, TEDxAustin, and SXSW.

I learned about Austin in my graphic design class Freshman year when we discussed what a life map was. Here is an example of Austin’s life map:

I wanted to highlight his website and career because he uses social media and his website/blog to get traffic for his work. He has a great website and a great presence on twitter and youtube. Check out his website here:

http://www.austinkleon.com/

Chapter 20

April 26, 2011 - Leave a Response

Throughout the last semester we have gone over the different aspects of Public Relations and what all a career in this field an offer. Here are a few more outlined guidelines to get that PR job you always wanted:

Organizing the Job Search:

  1. Consider what interests you, and start early. Most companies today have a public relations department and you have a wide-open field of opportunity, you just need to know what you want.
  2. Get a name. when you are corresponding with a department or company make sure you have a name to address all of your documents to .
  3. Dispatch a personal letter. Write directly to the contact requesting an interview because even if there are no job opening they know your name that you are interested.
  4. Call. Most job applicants don’t call so by calling you make yourself known as very interested and proactive.
  5. Prepare an elevator speech. This will answer the question; “tell me a little bit about yourself”. You should have a minute to two-minute speech prepared telling about yourself to the perspective employer.

By starting your search off with these important components you are sure to get the job of your dreams. They interviewee will never know how great you are unless you tell them. Also, always have question for the end of the interview and make sure you know the background of the company and what they have been doing lately in the public relations field.

Source:

Seitel, Fraser P. “What Is Public Relations, Anyway?” The Practice of Public Relations. 11th ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

Chapter 19

April 26, 2011 - Leave a Response

Chapter 19:

This was one of my favorite chapters! I love risk management in the setting of a sorority  and crisis management is the same for businesses. Here are seven ways to identify a crisis:

  1. Surprise
  2. Insufficient information
  3. Escalating events
  4. Loss of control
  5. Increased outside scrutiny
  6. Siege mentality
  7. Panic

When communicating in a crisis there are five main tactics of response:

  1. Say nothing
  2. Say as little as possible and release it as quietly as possible
  3. Say as little as possible, citing privacy laws, company policy, or sensitivity
  4. Deny guilt and act indignant that such charges could possibly have been made
  5. Shift, or if necessary, share the blame with others

The most important thing that I learned from this chapter is that the first thing to do when in a crisis is to resolve the crisis. This sounds so simple and like common sense but it is so easy when you are in a crisis to see so much more than the bottom line, which is the one situation. I think it is easy for us to think of all the other things being effected through a crisis and forget that if we just handle the crisis then the rest will fall in place or it can be handled after the larger crisis.

Source:

Seitel, Fraser P. “What Is Public Relations, Anyway?” The Practice of Public Relations. 11th ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

Chapter 18

April 26, 2011 - Leave a Response

Public Relations and Social Media are becoming one in the same to me. I just did my Senior capstone on social media and its effects on the undergraduate admissions process. Queens was using social media as part of its public relations towards its incoming students. My research showed that the use of social media by the admissions counselors, orientation leaders and school staff had a positive effect on the incoming students prior to orientation.

Another aspect of social media and pubic relations that I was unaware of until taking a web-design class here at Queens was how to develop a wining web site.  I launched my own website in just the past few months and here are the questions one must ask when starting a website:

  1. What is our goal? My goal was to develop a personal website that showcased my photography and design skills. I also wanted to house my resume and artist statement on the site as well.
  2. What content will be included? For my website it is al about the content. I used the space to showcase my photography, design work, resume, artist statement, about me section, and all of my social media- twitter, Facebook, delicious, ect.
  3. How often will we edit? My website will only be edited when I receive new design work or photography. I would also update it if my location, contact information, or resume needed to be updated.
  4. How will we enhance design? The website that I choose is hosted on a site called wordpress.com. This site lets me develop a already existing design with my own personal items.
  5. How interactive will it be?  For my website, I needed it to be fairly simple. There is not a lot of interaction on the websites part beside point and click on the different sections.
  6. How will be track use? This element I did not discover until reading this section in the book. There is something called a plug-in which enables you to download an application, for instance one that tracks your visitors, and you embed it into your website.
  7. Who will be responsible? Since this is a personal website that is run by only me, I will be the single responsible designer and up keeper.

These seven things are the main focus when starting a website and should be keep up while maintaining it.

Source:

Seitel, Fraser P. “What Is Public Relations, Anyway?” The Practice of Public Relations. 11th ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

Chapter 5

April 26, 2011 - Leave a Response

Creating the public relations plan in management must be written out step by step in order for there to be no miscommunications. The campaign must answer management’s concerns ad questions about the campaign. Here is an example of how it could be organized:
1. Executive summary- an overview for the plan
2. Communication process- how it works, for understanding and training purposes
3. Background- mission statement, vision, events that led to the need for the plan
4. Situation Analysis- major issues and related facts the plan will deal with
5. Message Statement- the plan’s major ideas and emerging themes, all of which look to the expected outcome
6. Audiences- strategic constituencies related to the issues, listed in order of importance, with whom you with to develop and maintain relationships
7. Key Audience messages- one- or two-sentence messages that you want to be understood by each key audience
8. Implementation- issues, audiences, messages, media, timing, cost, expected outcomes, and method of evaluation-all neatly spelled out
9. Budget- the pan’s overall budget presented in the organization’s accepted style
10. Monitoring and evaluation- how the plan’s results will be measured and evaluation against a previously set benchmark or desired outcome
This is only one stat to many ways of organizing a public relations plan that must go through many channels and departments to get to the final stages.

Source:

Seitel, Fraser P. “What Is Public Relations, Anyway?” The Practice of Public Relations. 11th ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

Connection 5

April 17, 2011 - Leave a Response

Free advertising. This is a concept that many years ago was not a posiblitiy. Today, with the use of integrated marketing commuinication companies and organizations are riding on the free press they get from different sources.

The other day I was walking around the beautiful Queens campus and I noticed a lot of the students wearing paraphernalia from other universities. It dawned on me that when I was a senior graduating from high school that I bought a shirt from every institution I visited. I wore those shirts throughout my last year of highschool and all my years in college. I realized the other day that this was another form of free advertising. We are literally walking billboards for organizations and companies that provide us with their logos.

Queens has utilized this free publicity very well. There is a sophomore at Queens who was on the MTV show MADE. This is a show that gives high school students a coach and a chance to do something they have always wanted to do. Hannah choose to become a rapper but through all of her episodes her grey Queens shirt was seen. She also used a Queens pen while doing some of her school work in the episode. Queens took the advantage of this nationally viewed television show and advertised for Queens. Now if we could just get a better shirt that we all get in the mail when you are accepted to Queens we could really blow the sox off this free PR!

CLICK HERE to see Hannah’s episode.

Chapter 17

April 17, 2011 - Leave a Response

Integrated Marketing Communication is the blending of public relations, marketing, and advertising. In many of my previous blogs I have discussed the difference between the three and given examples. Here are a few more great examples of these three components melding together in the practice of Integrated Marketing Communication.

This clip is an obvious example of the lines being blurred of marketing. These products paid to be placed in this movie but it is not an advertisement per say. The actors are not picking up an ice cold Mountain Dew and saying “Yum its so refreshing” but the audience sees the product and will remeber it for other reasons and in the long run will help the selling of the product.

This season three preview of Rob Dyrdek’s Fantasy Factory is full of advertisements. There is not any of the actual product but a lot of shots of the Monsters logo which is an energy drink. Another thing to note is that one of the charactors on the show started his own clothing line, Young and Reckless. I have never seen an advertisement for Young and Reckless but everytime there is a commercial for The Fantasy Factory or Drama, the charactor who made the line, is on the show Young and Reckless gets free advertising.

On the last few shows of Jersey Shore I have noticed that one of the characters was wearing hats and shirts from the Young and Reckless company. I then found on the web that Vinny, the shore charactor, and the Young and Reckless brand are all over the web together. This cross promotion is a great example of IMC.

Source:

Seitel, Fraser P. “What Is Public Relations, Anyway?” The Practice of Public Relations. 11th ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print